In 1995, my mother started this company with a dream in Taipei, Taiwan. She wanted to design and manufacture high quality, artful silk apparel for women of all sizes. She wanted to make every piece an zartful treasure, making custom quality apparel at acceptable retail prices. She created a company and a manufacturing team that is committed to her motto of making silk clothing that is exceptional in quality and style.
In 2005, I decided to market my mother’s original designs and products in the San Francisco Bay Area under the original label, Rising Phoenix. We primarily wholesale to specialty high end boutiques. Transitioning from Asia to the US was not easy at first. We need to get the right "fit". Thankfully, beauty is universal. Once we got the fit right, our original designs and exclusive fabrics just took off.
Our success led us to launching our second label, EarthenSilk™ consisting exclusively of our one of a kind mud silk product in 2007.
We are now showing both labels in all major US fashion tradeshows and selling to a loyal following of boutiques from the West Coast to New England.
Today, I am proud to say that our craftsmanship in woman's silk tops (jackets, vest, and shirts) is unparalleled in the current market. We have never received a complaint about our quality since we opened our business in the US in 2005. The Rising Phoenix model is simple but effective: Quality, Commitment, and Delivery. We want to give customers products that are worth at least twice than they have paid for. That is our commitment and our continued pursuit.